For developers catching up after a Melbet Login, the challenges facing small and midsize gaming companies are becoming harder to ignore. According to long-term monitoring by CNG (Gamma Data), the number of financing deals for non-listed game companies has dropped significantly since Q4 of last year. The downturn was especially evident in Q3 this year, with only 18 financing cases recorded — a sharp decline from 41 during the same period in the previous year.

This drop in funding has been accompanied by a noticeable wave of shutdowns across the gaming sector, particularly impacting mobile developers. Analysts note that game companies often face high upfront development costs and long revenue cycles. Without steady funding, they are prone to cash flow interruptions that can quickly lead to collapse. Since mid-year, this pressure has triggered a reshuffling within the mobile gaming space — a segment heavily populated by small studios. Dominant players like Tencent, NetEase, and Ourpalm have tightened their grip on the market, shrinking the space left for smaller developers and discouraging private equity and venture capital from investing. This trend has left many founders reevaluating their strategies — often while juggling budget spreadsheets right after their Melbet Login.

Large listed companies have also begun reshaping the rules of the game. Their ability to invest heavily in R&D, intellectual property, and aggressive marketing has significantly raised the barrier to entry. As development and promotion costs skyrocket, small studios find themselves squeezed between rising expenses and a lack of capital support. In this harsh climate, many are forced to either sell at bargain prices or face bankruptcy. However, one glimmer of hope remains: the New Third Board, China’s alternative stock exchange for smaller enterprises.

Compared to conventional routes, getting listed on the New Third Board allows companies to raise funds directly in the secondary market. According to Gamma Data, more than 15 game-related companies joined the New Third Board since June — double the number from 2014. Some have already secured capital. For instance, Zijing Group completed its stock subscription within two months of listing, raising 5 million yuan and has since announced a second share offering. Beyond financing, regulatory reforms like the tiered system of the New Third Board could also open the door to higher company valuations, offering much-needed breathing room.

Today, over 4,300 companies are listed on the New Third Board, yet many gaming firms remain buried among them without the visibility or valuation that reflects their true potential. The introduction of market segmentation may change that — enabling promising studios to attract the attention they deserve and scale up more quickly. For now, game entrepreneurs navigating these headwinds — often after a quiet Melbet Login and a cup of coffee — are learning to adapt, diversify, and prepare for the next wave of industry evolution.